South Africa\'s Woolworths makes e-commerce push with upgraded app
Johannesburg, 27 (Reuters)-
South African chain department store Woolworths Holdings wants to take a bigger share of the fast-growing online shopping market by allowing customers to order directly from their mobile apps.
Traditional retailers in South Africa are increasing their investment in technology and logistics to meet the growing demand for online shopping.
A quote from Woolworths a PayPal and Ipsos horizontalborder e-
According to the Business Report, online shopping in South Africa is expected to increase by 19% this year and is expected to increase by 18 billion Lante ($1. 28 billion)
Sales are expected to be of value on local websites.
\"Mobile is an important part of our digital strategy,\" Liz Hillock, Liz worths online director, said in a statement . \".
She added that more than 60% of woolworth\'s South African website traffic comes from customers browsing through their mobile phones, compared with 64% growth in mobile transactions last year.
South Africa\'s online shopping industry is dominated by clothing, household goods and ticket retailers.
Earlier, the furniture chain Lewis Group launched an online shopping site called Inspire, which entered the home shopping market.
However, online shopping is still in its early stages in the country, with only Woolworth and grocery retailer Pick n Pay offering the service.
Customers can shop using Woolworth\'s upgraded app, view bonus points, manage financial services products, and view real-time inventory levels, the company said, this makes it the only \"fully integrated retail app\" in the country \".
Customers can also scan the barcode of the product in the refrigerator or cabinet and add it to their online shopping cart.
Woolworths also has operations in Australia and New Zealand, with overall online sales of the company up 34% by the end of June and
South African chain department store Woolworths Holdings wants to take a bigger share of the fast-growing online shopping market by allowing customers to order directly from their mobile apps.
Traditional retailers in South Africa are increasing their investment in technology and logistics to meet the growing demand for online shopping.
A quote from Woolworths a PayPal and Ipsos horizontalborder e-
According to the Business Report, online shopping in South Africa is expected to increase by 19% this year and is expected to increase by 18 billion Lante ($1. 28 billion)
Sales are expected to be of value on local websites.
\"Mobile is an important part of our digital strategy,\" Liz Hillock, Liz worths online director, said in a statement . \".
She added that more than 60% of woolworth\'s South African website traffic comes from customers browsing through their mobile phones, compared with 64% growth in mobile transactions last year.
South Africa\'s online shopping industry is dominated by clothing, household goods and ticket retailers.
Earlier, the furniture chain Lewis Group launched an online shopping site called Inspire, which entered the home shopping market.
However, online shopping is still in its early stages in the country, with only Woolworth and grocery retailer Pick n Pay offering the service.
Customers can shop using Woolworth\'s upgraded app, view bonus points, manage financial services products, and view real-time inventory levels, the company said, this makes it the only \"fully integrated retail app\" in the country \".
Customers can also scan the barcode of the product in the refrigerator or cabinet and add it to their online shopping cart.
Woolworths also has operations in Australia and New Zealand, with overall online sales of the company up 34% by the end of June and
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